Adobe launched the Adobe Media Player 1.0 today. Adobe's Media Player is a standalone Video Jukebox application that runs under their AIR platform. The Media Player is compatible with both PCs and Macs.

In many ways, the Adobe Media Player mimics iTunes Video and Podcast functionality by providing users with an all-enclosed application that provides access to network shows and podcasts. Content is sparse at the moment, but Adobe has partnered with a number of content providers such as CBS, PBS, MTV and more. Unlike iTunes, however, Adobe's Media Player is not presently a "store" and offers free and ad-supported content. Adobe, however, has said that it plans on adding payment systems later to offer purchase and rental options.

The player supports playback for FLV and h.264 encoded content at up to HD quality (1080p, 720p). Content may be available for streaming or download with and without DRM depending on the rights granted by the content providers.
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